Fashion

Forget red: purple is the new fashion color of summer 2025

By Lilian Brijl | #!31Sat, 17 May 2025 05:20:33 +0200+02:003331#31Sat, 17 May 2025 05:20:33 +0200+02:00-5Europe/Amsterdam3131Europe/Amsterdam202531 17am31am-31Sat, 17 May 2025 05:20:33 +0200+02:005Europe/Amsterdam3131Europe/Amsterdam2025312025Sat, 17 May 2025 05:20:33 +0200205205amSaturday=9#!31Sat, 17 May 2025 05:20:33 +0200+02:00Europe/Amsterdam5#05-17-2025#!31Sat, 17 May 2025 05:20:33 +0200+02:003331#/31Sat, 17 May 2025 05:20:33 +0200+02:00-5Europe/Amsterdam3131Europe/Amsterdam202531#!31Sat, 17 May 2025 05:20:33 +0200+02:00Europe/Amsterdam5#

Where last year it was red at its Tomato Girl best, summer 2025 makes way for a new fashion color: purple.

Purple is the new fashion color of summer 2025

Chic, cool, unexpectedly fresh and ready to completely upgrade your summer wardrobe — along with your favorite color palette. It’s the perfect balance between cool and warm, looks great with every skin tone, and can be endlessly combined: from nude shades and your favorite basics to bold colors or soft pastels.