Work & Money

Hailey Bieber is now so much richer than Justin Bieber

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Hailey Bieber and Justin Bieber at a Rhode cosmetics event, laughing, Justin wearing a pink beanie and Hailey in a black catsuit

Hello? Who would have thought this: Hailey Bieber is now officially richer than Justin Bieber. Yep. Our favorite it-girl of the moment has sold her beauty brand Rhode for a staggering 1 billion dollars (say what?!). This raises her net worth to an estimated 300 million dollars, leaving her husband Justin, who is ‘only’ at 200 million, behind.

Well, women are not just fashionable, they are also really good at business. Hailey shows that brains, beauty, and business can go hand in hand. Eat your heart out, Wall Street.

Hailey Bieber richer than Justin Bieber: how is that possible?!

It seemed like a close call for a long time, but since May 2025 it’s official: Hailey Bieber is richer than Justin Bieber. With the sale of Rhode to cosmetics giant e.l.f. Beauty, her fortune skyrocketed. E.l.f. pays 800 million in cash and stock, and possibly another 200 million if the brand continues to perform. Count your profits baby –she's doing well.

From TikTok favorite to billion-dollar brand

What started with ten minimalist products—from skin serums to blushes—grew into a cult favorite among Gen Z in just three years. Rhode is instagrammable and that’s what makes the brand so good. You know it: that lip balm holder in a phone case.

Genius. So simple, yet: Influencers loved it - and they still do. TikTok exploded. Queues in the webshop. Well, getting a brand so well-known in one go? That’s impressive. Okay, okay, she may be Justin's girlfriend, but still.

A bit about Hailey Bieber herself

Yes, because not everyone knows this, but Hailey Bieber used to be a model. She walked the runways of Saint Laurent and Ralph Lauren, was just on the cover of American Vogue this month (wow), and effortlessly started a global trend with donut glaze nails.

Actually, everything Hailey wears or does instantly becomes a trend. And now she is also Businesswoman of the Year. By the way, she remains with Rhode as Chief Creative Officer and Head of Innovation. She’s not letting her ‘baby’ go just like that. Speaking of baby, Jack Blues Bieber (the newborn child of Hailey and Justin) will probably get more attention now that Rhode is being let go.

Justin Bieber: from millionaire to… slightly less millionaire

And what about Justin? He seems to have been mainly focused on damage control in recent years. His career hasn’t exactly been a bed of roses (to put it mildly). After a canceled world tour in 2022 (Ramsay Hunt syndrome, ouch), he had to pay back 24 million dollars to concert giant AEG. He borrowed that money from his then-manager Scooter Braun. Result: a messy dispute and a reported debt of 8.8 million.

In 2023, Justin sold his entire music catalog to Hipgnosis Songs Capital for 200 million dollars (WHAT). Good for his financial peace? Maybe. But according to insiders, it was a desperate attempt… Because at one point, his total fortune was estimated at 500 million to 1 billion dollars. And now? About 200 million. Not poverty, but quite a difference. Read more about Justin and his money problems here.

Hailey Bieber richer than Justin Bieber: a new reality

Okay: For the first time, it’s not the superstar himself, but his wife who is financially in charge - literally. Celebrity Net Worth now estimates Hailey’s net worth at 300 million dollars. And that’s just the beginning. Rhode will soon have a physical presence at Sephora (yes, until now the brand was only available online, but now it will be in stores). That expansion will undoubtedly generate even more dollars.

But…. There is one small downside to this whole story. E.l.f. is mainly known for its cheap dupes. Think of: budget highlighter that just doesn’t do the same as Charlotte Tilbury’s. Fans are worried that Rhode will also get that dupe vibe. Fortunately, Hailey remains closely involved. She stated via Instagram that the community and quality remain her priority. And honestly: if anyone knows what Gen Z wants, it’s her –mood.

All about Hailey’s journey: Rhode from the beginning

  • Founded in 2022 with 10 products
  • 2.3 million followers on Instagram
  • Rhode went viral with lip balm case
  • 2024: revenue of 212 million dollars
  • 2025: sold to e.l.f. for 1 billion dollars
  • Hailey remains involved as CCO
  • Estimated net worth: 300 million (vs Justin’s 200 million)

10 things you need to know about Justin and Hailey

  • Married since 2018
  • Have known each other since their teenage years
  • Initially had an on-and-off relationship
  • Have a child, but keep him in the background
  • Share a strong Christian faith (read more about his church here)
  • Hailey is a model and founder of skincare brand Rhode which she has had for about 3 years
  • Justin has no less than 2 Grammys
  • Live together in Beverly Hills
  • Always THE subject of media and gossip (how could it be otherwise)