Beauty

No more scrubbing: this is the mascara that you can remove with warm water

By Lotte van Scherpenzeel | #!30Mon, 22 Sep 2025 08:13:48 +0200+02:004830#30Mon, 22 Sep 2025 08:13:48 +0200+02:00-8Europe\/Amsterdam3030Europe\/Amsterdam202530 22am30am-30Mon, 22 Sep 2025 08:13:48 +0200+02:008Europe\/Amsterdam3030Europe\/Amsterdam2025302025Mon, 22 Sep 2025 08:13:48 +0200138139amMonday=9#!30Mon, 22 Sep 2025 08:13:48 +0200+02:00Europe\/Amsterdam9#09-22-2025#!30Mon, 22 Sep 2025 08:13:48 +0200+02:004830#\/30Mon, 22 Sep 2025 08:13:48 +0200+02:00-8Europe\/Amsterdam3030Europe\/Amsterdam202530#!30Mon, 22 Sep 2025 08:13:48 +0200+02:00Europe\/Amsterdam9#

I don't wear mascara very often, but when I do apply a layer to my lashes, it has to be one that works well. And also one that you can easily remove in the evening, because that's often where my lashes suffer. I usually skip waterproof variants – not because they aren't pretty, but because my sensitive lashes just can't handle the removal. No matter how gentle my oil is, I still find a lot of loose lashes on my cotton pad during cleaning, and that always hurts a bit.

Why this mascara is different from all the others

Fortunately, that scenario is now a thing of the past, because with the new Max Factor Long Lash Era 2000 Calorie Mascara, you only need warm water to loosen your mascara. Yes, really. Thanks to a special tubing technology, the mascara forms a layer around your lashes that softens when it comes into contact with warm water and then simply comes off. No more fussing with oil, cotton pads, or scrubbing hard, and no more excuses to go to bed with your mascara still on. And believe me, the latter is really not only bad for your lashes, but also for your eyes. Lashes have a function: they protect your eyes from dirt. So no matter how tempting it is to dive straight into bed after a slightly too fun evening, removing mascara is now made so easy that not removing it is simply not an option anymore.

And for those now thinking: but what if I get caught in a rain shower? No panic: rainwater or sweat makes no difference with the Max Factor Long Lash Era 2000 Calorie Mascara. It really has to be warm water (okay, not too hot of course) to get the mascara off, so your look stays intact all day. Meanwhile, the mascara does even more: it visibly lengthens your lashes by up to fifty percent and subtly lifts them for that fresh, open look. The slightly curved brush catches every hair: with the tip, you reach the lashes in your inner corners, while the wider part provides extra length in the middle.

How to apply mascara that suits your eyes

For the best result, you can look at the shape of your eyes when applying your mascara. Round eyes look even more beautiful with a bit more length at the ends, for a subtle cat-eye effect and a natural lift. Almond-shaped eyes become even more expressive with extra length in the middle and a cat-eye accent. If you have deep-set eyes, a bit of extra volume and length across your entire lashes works very well. And with hooded eyes, it's actually nice to focus on the middle, so your gaze appears more open. And you can create that perfectly with the Max Factor Long Lash Era 2000 Calorie Mascara.

Here you can shop the new Max Factor mascara

You can now shop the new Max Factor Long Lash Era 2000 Calorie Mascara at Etos with 50% discount, but that's not all. Because you can also shop it in the mega-trending color brown. Did you know that this allows you to create a more natural and softer look? It makes it seem like your lashes are naturally so lifted and beautiful.