Beauty Obsessions

This is the viral #1 foundation in Japan

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TIRTIR-foundation-cushion-lotte

Monthly – or should I say weekly – a new au-naturel foundation with a light, buildable coverage is launched. One is more beautiful than the other. Ideal for those who don't want too much and have enough with a thin layer to make the skin nice and even. But do you actually need a bit more coverage? Not necessarily a thick layer that you can still see on your skin ten meters away, but a bit more camouflage? Then the Mask Fit Red Cushion foundation from the Japanese brand TIRTIR is exactly what you're looking for. This popular cushion foundation is the trend on TikTok and has recently also become available here. TIRTIR stands for “Trust + in + Radiance” and was founded in 2016 by the mega-popular Korean beauty influencer Lee Yubin. This foundation has already been sold millions of times in Japan alone.

A foundation like you've never seen before

The Mask Fit Red Cushion foundation has a semi-matte finish and lasts up to 72(!) hours. No idea who wears foundation for that many hours, but at least you know that if you apply it in the morning, you can go straight to your dinner or party in the evening without touch-ups. It stays perfectly in place. And it wouldn't be a K-beauty product without an impressive list of caring ingredients. Think of propolis extract that nourishes the skin, calms it, reduces inflammation, heals wounds, and combats redness. Or Niacinamide that reduces pigmentation and fine lines (anti-aging, therefore). Moreover, this foundation also contains an SPF40 PA++ that protects the skin, because you need to protect it 365 days a year. And even if your skin is very sensitive, you can use it.

How do you use the Mask Fit Red Cushion foundation?

In addition to the foundation, the brand also has skincare products such as the Milk Skin Toner and the SOS serum that makes your skin glowy and ready for the foundation, but they are not necessarily needed; you can just continue using your own skincare. If your skin is well-hydrated and cared for, take the puff that you find at the bottom of the box and gently dab it on the sponge (the cushion) and apply the foundation by dabbing it on your face. You can also use your own beauty blender or brush if you prefer, but always apply the foundation by dabbing and tapping for the best result; avoid rubbing or ‘caking’. Add a bit of bronzer and blush, and you're ready for the next 72 hours.

@glamzilla WILL THE VIRAL CUSHION FOUNDATION COVER UP MY ROSACEA?!??? Today I’m trying out the @TIRTIR Mask Fit Cushion Foundation and I’m SHOCKED! I understand why this has received so much love on social media! Overall, I really think you’re going to love this if you enjoy breathable, lightweight buildable coverage foundations. 10/10! I am literally going to try to find more makeup from this brand because I am very very impressed! #tirtir #cushionfoundation #tirtirPartner ♬ original sound – GLAMZILLA

@nikkietutorials FINALLY trying the viral cushion foundation! #foryou #fyp @Jasmin ♬ original sound – nikkietutorials