What is going on with North West?

Who is North West anyway?
North West was born on June 15, 2013, right in the epicenter of celebrity and glitter: Los Angeles. As the daughter of Kim Kardashian and Kanye West, she grew up in a world that feels like a set of Hollywood movies for most people, where luxury, drama, and public life go hand in hand.
North attends a private school that offers her a certain degree of protection from the ever-looming cameras and media influence. Her circle of friends is small and carefully curated from children of creative and influential families, a bubble that helps her experience a bit of ‘normal’ childhood.

North West in the fashion and entertainment world
At a young age, North shows that she is not shy of the cameras. She walked the runway during Paris Fashion Week and shone in campaigns for brands like Fendi – where she was the face of the children's line – and Balenciaga, known for its edgy and forward-thinking designs.
Her mother Kim's brand SKIMS chose her multiple times for campaigns, which is a nice testament to North's style influence within her family. She also played a role in music videos, with small appearances in Kanye's clips like “Fade” and “All of the Lights,” in which she is part of the visual family story that Kanye tells.
Beyoncé and Blue Ivy: the comparison that knows no winner
When the media began comparing North to Beyoncé's daughter Blue Ivy, Beyoncé came up with an open-hearted response. She emphasized that every child has their own unique qualities and that it is pointless to compare them. “They each shine in their own way,” she said. A loving reminder that young children should develop away from the media hype.

The turbulent family history: Kanye, Kim, and the custody battle
The divorce of Kim Kardashian and Kanye West is one of the most discussed stories in the showbiz world. The low point came when Kanye threatened to deny Kim custody of their children, something that caused quite a stir in the media.
For North, this is not just a soap opera story, but a daily reality. She is caught between two parents who are fighting their own battles while she tries to navigate a world full of public pressure and personal changes.
Psychological perspective: what does growing up in the spotlight do to a child?
Growing up with two such intensely famous parents brings unique challenges. Psychologists explain that children like North constantly have to balance the desire to just be a child with the reality of a public life that knows no pause.
The burden of high expectations
From the moment North was born, there was already an expectation on her shoulders. Not only to be the daughter of Kim and Kanye, but also to meet an image that the media and fans paint of her. This kind of expectation can lead to enormous pressure, where the child feels constantly judged – on appearance, behavior, and performance.
Media influence and identity
Due to the constant media attention, there is hardly a place for North to feel invisible. Psychologists say this can complicate the development of an authentic identity. A child needs space and freedom to discover themselves without the weight of the world on their shoulders.
Protective hardness
North's sometimes ‘grumpy’ or distant demeanor may be an expression of self-protection. Developing a thick skin is almost necessary for children in this position. It is a defense mechanism against criticism, rumors, and the pressure to appear perfect. It is not just stubbornness, but a way to guard one's own territory.
Impact on emotional health
Long-term exposure to public pressure can lead to feelings of loneliness, insecurity, and even anxiety in young children. Experts emphasize the importance of a stable and loving environment at home, where the child feels safe and can be who they truly are – away from the cameras.
How parents can support this
Kim and Kanye face, despite their own struggles, an immense task to provide North and her siblings with a balance between private and public. Psychologists advise open communication, setting boundaries for media exposure, and especially giving space for emotional expression without judgment.
North West: a young girl finding her own way
North West is slowly showing that she is more than just the ‘child of’. With a distinctive style, a clear voice of her own, and occasionally a sharp edge, she breaks through expectations and builds her own story.
She is not a project of her parents, but a personality learning how to show and protect herself in a world that never stops watching.
Source: Harper’s Bazaar



