OMG! This footballer is the newest face of Calvin Klein
Okay, Calvin Klein clearly knows how to grab my attention. Especially with the brand new campaign model. After the likes of Jeremy Allen White, Bad Bunny, and Justin Bieber, the underwear brand has once again snagged a new name for a campaign that we definitely need to take a second look at. And that is none other than Jude Bellingham.
Yes, the 23-year-old footballer from Real Madrid is swapping his football kit for a very different kind of outfit. And believe me: it makes me quite warm.
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Jude Bellingham for Calvin Klein
The English footballer starred in the latest campaign of Calvin Klein for the Icon Cotton Stretch collection. In the photos and in the campaign video, we see Jude in the well-known minimalist Calvin Klein underwear. Think classic: a white studio, minimal distractions, and all attention on Jude. Exactly how I expect from Calvin Klein.
The campaign was photographed by Oliver Hadlee Pearch in Madrid and showcases various models from the Icon Cotton Stretch collection. In the video, Jude transitions from a tank top and jeans to his Calvin Klein underwear, with the text: ‘What matters most is the icon underneath’. Okay, yes, totally right Jude. Yes and amen to you.
From the football field to the fashion world
That Jude is posing for Calvin Klein doesn't come completely out of the blue. There was already plenty of speculation last week that it was Jude. The footballer has not only an impressive career on the field but also several fashion campaigns to his name. He was previously seen in a campaign for SKIMS Men and also collaborated with Louis Vuitton. That he is now among the Calvin Klein icons is, at least for me, not surprising.
@calvinkleinThe next icon. Coming soon.♬ original sound – Calvin Klein
The full campaign will be visible worldwide from November 2 through the stores, website, and social media channels of Calvin Klein. Jude, we support you on the football field too, but we also think this foray into the fashion world is not bad at all.
Image: Calvinklein
