New from Olaplex: a pre-shampoo that strengthens your hair in three minutes
We have of course been fans of Olaplex for years. And we are not alone: many other brands are now trying to copy the popular products. One after another launches a ‘bond building’ shampoo or conditioner that suspiciously resembles that of Olaplex. Everything is being duplicated – yes, that apparently is just a word nowadays. But just like Charlotte Tilbury, one of the most copied beauty brands in the world, always says:. ‘You can copy the packaging, but you can’t copy the magic.’ “So Olaplex. With now a very extensive collection of different products, and new launches keep coming all the time. Think of a scalp treatment, a volumizing Blow Dry Mist, the Lashbond Serum, and the Browbond Building Serum. In the popular No.4 line, a shampoo specifically for fine hair is now also appearing: No.4FINE Bond Maintenance Shampoo, with matching No.5FINE Conditioner. And then there is the latest launch: No.3+ Hair Perfector Repair Treatment. And my locks definitely get warm from that last one.”
That’s because I often barely have time for an extensive hair mask, as I actually always wash my hair in the morning. And with two boys running around the house, I’m already happy if I can give my hair a nice quick blow-dry with my Airwrap. But for an extensive treatment that Olaplex is known for – washing, mask, blow-drying so it absorbs well, rinsing – is just unthinkable in my life at the moment. So anything I can apply to my hair before washing for a va-va-voom result?.
Tell me more. The new launch is applied before washing your hair. A pre-shampoo, with that special OLAPLEX Bond Building Technology. You distribute the product through your hair and let it sit for about three minutes before rinsing it out and continuing with your shampoo, perfect for brushing your teeth or shaving your legs in that time. This makes your hair feel up to three times stronger, while also becoming softer, better protected, and providing 360-degree hair repair.
This means that the treatment not only helps to repair existing damage but also strengthens your hair in the present and better protects it against future damage. So if you have a dye appointment at the hairdresser coming up soon, this is a good preparation for your locks. If you use the pre-shampoo a few washes before your appointment, your hair gets a little protective head start before that color treatment takes place. And since my own hair appointment is already in the calendar, this pre-shampoo has of course immediately landed in my shopping cart.
N°.3PLUS COMPLETE REPAIR TREATMENT.
ImageNew from Olaplex: a pre-shampoo treatment with Bond Building Technology that repairs damaged hair and makes it feel up to three times stronger.
