Food & Drinks

It's Paloma week and everyone is drinking the cocktail, we understand why.

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Three atmospheric images of a Patrón table setting with cocktails, flowers, citrus fruits, and glasses, where guests are drinking Palomas during a dinner.

Yes!! It is officially PATRÓN Paloma Week, or: the week of my favorite cocktail. There are those cool cocktails that suddenly pop up everywhere and then literally appear on every menu. Maybe you'll order nothing but a Paloma from now on, just like me. The best cocktail of this summer.

It is really amazing: fruity, fresh, bubbly, and especially not too sweet. PATRÓN tequila is celebrating the International PATRÓN Paloma Week this week with its own pop-up in Amsterdam.

By the way, it's only for one day only, so this is one for those who always hear about things just in time. That's you.

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PATRÓN Paloma Pop-Up

On Saturday, May 23, a temporary PATRÓN Paloma Pop-Up opens in the coolest Negen Straatjes where you not only drink cocktails but also learn why a good Paloma is really something different than tequila with a soda.

So: tastings, tequila experts, and tips from bartenders on how to make the perfect Paloma at home. Because that combination of premium PATRÓN tequila, grapefruit, and lime really works bizarrely well together.

Do you want to be there? You can reserve a spot for the one-hour experience on Saturday, May 23, at 14:00, 15:15, or 16:30 by emailing your name and preferred time to this email address.

The number of spots is limited, so being quick is smart..

You may have only known tequila from late-night shots before, but tequila has shaken off that image by now. A really good tequila is velvety smooth and a bit complex. Perfect on a warm evening. Especially in a Paloma.

According to bartender Nick Vrielink from Fitz’s Bar (named Cocktail Bar of the Year 2026 by Gault&Millau) a perfect Paloma is really about balance. In other words: fresh, bubbly, citrusy, and just strong enough. That's what we want!

Okay, did you miss a spot for this exclusive pop-up? No problem. Because during the PATRÓN Paloma Week, you can still visit various bars in Amsterdam to drink this perfect Paloma.

Among others at IZAKAYA, MR PORTER and Fitz’s Bar you can go in the coming weeks for the Paloma cocktail of the year.

This is what you want: how to make the perfect Paloma at home

  • 40 ml PATRÓN Reposado
  • 20 ml lime juice
  • 1 teaspoon agave syrup
  • 100 ml grapefruit soda
  • Lots of ice
  • Wedge of grapefruit

Fill a long drink glass with ice, add all the ingredients, and stir gently. Garnish with a wedge of grapefruit and you're done.

PATRÓN Paloma? This is the cocktail of summer 2026.