Who is Alix Earle? From TikTok it-girl to Netflix star
TikTok stars come and go, but Alix Earle is here to stay. With a total of 14.5 million followers, she has quite a bit of engagement on social media, and since her breakthrough, she has been featured annually in the Forbes Top Creators list. She is often described as the girl next door or the internet's best friend, but she has also proven herself as a businesswoman. But who is Alix really, and why is she getting her own Netflix show soon?
From student to it-girl
Alix is 25 years old and was born in Monmouth County, New Jersey. She grew up at the Jersey Shore until she left New Jersey for Miami in 2019 to study at the University of Miami. During her student years, she started posting on TikTok, the platform where she went completely viral in 2022. Her most famous videos are her Get Ready With Me's, where she gets ready for an event or a night out and shares what is happening in her life. What stood out is that her videos were much more personal and chaotic than those of other influencers. Her viewers felt like they knew her personally because she openly talked about dating, acne, insecurities, break-ups, and her anxiety disorder.
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The Alix Earle effect
It's not just the number of followers, but also the influence Alix has on her audience that makes her so big. When she uses or promotes a product on TikTok, it often sells out. Because her content feels so personal, it doesn't really come across as traditional advertising when she recommends something, as it is woven into her regular content. For example, she used Drunk Elephant Bronzing Drops daily in her Get Ready With Me videos, after which they were nowhere to be found. In March, she launched her own skincare line, Reale Actives, aimed at acne-prone skin. On launch day, the entire line sold out, and according to Allure, the brand generated 1 million dollars in revenue in less than five minutes.
More than an influencer
In recent years, she has proven that she is commercially savvy enough to be more than just an influencer. In 2023, Alix launched her podcast Hot Mess, where she updated her followers on what was happening in her life. Last year, she participated in Dancing With the Stars, where she finished in second place. She also built her business portfolio by not only being a promotional partner for beverage brands like Poppi and SipMargs but also investing in these brands.
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When does Earle Meets World premiere on Netflix?
Starting September 4, the Netflix series Earle Meets World, featuring not only Alix but also her sister Ashtin and the rest of her family. In the series, we get a behind-the-scenes look at her career, her blended family, and her break-up with NFL player Braxton Berrios.
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Why everyone is so fascinated
Alix's success lies mainly in the combination of glamour and relatability. She may look like a Miami it-girl, but she also shares the less ’perfect‘ sides of her life. She gives her followers more the impression that she is FaceTiming at her makeup table than that it is a professional production. Perhaps that is her secret: she doesn't necessarily have to do something groundbreaking to get a lot of views, because whether you are a fan or not, she has gone viral by being herself. Image: Getty images/instagram Who is Alix Earle? From TikTok it-girl to Netflix star: Amayzine.com.
Beeld: Getty images/ instagram
