Gucci spectacle

Maybe you think of Los Angeles as filled with plastic, rich ladies (or haven't you watched ‘The Real Housewives of Beverly Hills’?) and all superficiality. Then you’ve probably never been there. Los Angeles is the new fashion capital of the world. Hedi Slimane has his Saint Laurent colleagues fly in from Paris because the inspiration is there on the west coast.

According to my HNTM fellow jury member Dirk Kikstra, who lived there for years, LA has more museums than there are Starbucks locations in New York. And where there are museums, you might just Frida Giannini find.

The designer of Gucci finds it important to give back to the world. For instance, there is the ‘Gucci Chime for Change’ campaign where influential women raise money and give it to women who are less fortunate than we are in the western world. For example, Beyoncé there was a concert in London whose proceeds, and that’s quite a lot, went to Chime for Change.

This weekend, Frida flew from her hometown Rome to LA and hosted an evening at the LACMA; the Los Angeles Museum of Art. The goal is for art and film to sniff around each other more. That evening, Barbara Kruger and Quentin Tarantino were honored. And many VIPs showed up. A lot of VIPs. All dressed in Gucci, of course. Because the red carpet begs for it.