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Love for Levi's
Do you remember a few weeks ago we talked about whether we found high waisted jeans shorts ugly or sexy lelijk of sexy vonden? One of the arguments that I find them sexy is that you get legs that go on for miles and you also look incredibly slim in them, but maybe men look at it differently. The thing is, as you know, we recently went to New York Fashion Week with the team and there I got the undeniable proof that these shorts are indeed sexy. Or at least flattering. Because the following happened.
To introduce, just before New York, I visited the Levi's headquarters in Amsterdam to learn about the new campaign Live in Levi's®. In honor of that, I got to choose a few nice pieces and I had my eye on a checked blouse and a, indeed, high waisted jeans short. Perfect for NY I thought since it was a pleasant 30 degrees there, so the more leg the better. As you know, our days consisted of a thousand appointments, shows, and recesses, and I also got to often watch backstage at a show. You have to check in at a desk and say which medium you are for, your name, your contact person, and almost your social security number, because Americans love rules and control. Often that is quite a chaotic moment and you are jumped on by 80 PR ladies who all don’t know who you are and while you are hopelessly waving your confirmation email, you finally get to walk backstage with someone.
That happened pretty much every time. But at the Hervé Leger show, it went completely wrong. I was standing there, in my Levi's shorts, and a rather busy-looking PR woman pulled me by my hair to the back while shouting that I was veeeery late. I found that quite strange because I was perfectly on time and they usually don’t make such a fuss about it, but anyway. She directed me to a chair and said I had to wait to be called for hair and makeup. I indeed had an interview with the hairstylist and the makeup artist, so I patiently waited. But it took a long time and I saw all the other journalists doing their interviews and I didn’t understand why I had to wait here but didn’t dare to approach the busy angry lady again, so I stayed where I was.
Eventually, an assistant from the head of the cabin came to me, angrily ruffled through my hair and shouted something to yet another assistant about “WE NEED SOME EXTENSIONS OVER HERE” and before I could say anything, he was gone again. I didn’t understand a thing. Then a overheated makeup artist came with a large palette of foundation and started vigorously applying it to my cheeks and then the confusion was complete. So I said, ‘uhm excuse me but isn’t this a little bit strange? I mean I’m a journalist, why on earth do I need your makeup?!“
And now there was confusion on their side. The makeup artist called the angry busy lady and I told her that I was here on behalf of Amayzine.com for an interview, to which she exclaimed, “OH. MY. GOD. Girl I’m soooo sorry I totally thought you were one of the models!” Somewhat flattered but mostly very surprised, I asked how on earth she came to that conclusion (as I said, models don’t eat and there is really enough bread and other scary things on my body) to which she said, “well, you have legs that go into infinity so I figured, she has to be a model.”
And so it happened that I am convinced once and for all of the fact that high waisted jeans shorts are indeed sexy. And if you don’t find them sexy, then take this from me, people suddenly think you are a model and just that is reason enough to immediately buy such a Levi's short. And now I’m curious, what adventures have you experienced in your Levi's?
Share your story with me and Levi's on social media under the hashtag #liveinlevis, it’s fun and you should do it because stories are meant to be shared. I’m looking forward to it!



