The newspapers headline that the mercury will hit 20 degrees for the first time this year these days. The time of skirts, terraces and barbecues is finally here. From now on, it is really legitimate to dream about summer. In fact, it is even becoming a necessity because when the sun starts to shine, you want to have that new bikini and beach dress ready.
H&M is sharply responding to this sentiment with their promising new summer campaign. The Swedish clothing chain enlisted Doutzen Kroes, Adriana Lima, Natasha Poly and Joan Smalls to showcase their new collection against the backdrop of a tropical beach. Under the sunny sounds of Axwell / Ingrosso’s new track Sun Is Shining the supermodels ‘like action heroes on a mission to the coast to celebrate summer there’. On April 30, H&M's sparkling new summer dream will take our minds by storm in cinemas and on TV. Here’s a little preview.



