unboxing is a thing

Not Taylor Swift, not Katy Perry, but the mysterious DC Toys Collector earns the most of anyone with her videos on YouTube. According to video analytics site OpenSlate the videos of the woman who always remains anonymous earned her about 4.9 million euros last year. But what do you see then, is the question that burns on everyone's lips.

Unboxing
Every day she unpacks Disney toys and surprise eggs with her beautifully painted nails and comments on this process. In other words, she engages in unboxing, the phenomenon where it is filmed how packages or product packaging are opened to share this on the worldwide web.

We can do that too, but better
Unpacking packages is fun for everyone, but we hadn't realized how incredibly entertaining it is to watch. Now we sometimes receive a package at Amayzine HQ. Every day the doorbell rings at least twice and there is a postman at the door with his arms full of boxes. These can be delightful new beauty products from a PR agency or our Asos-, Net-a-porter- or Zalando order. And there are definitely much more exciting things in here than children's toys.

Because we now know that we might be able to do you a favor with this, here is our first unboxing video. Delen is geven, right?