Why am I suddenly also a Belieber?

A few years ago, we could all wonderfully collectively whine and complain about Justin Bieber. The annoying kid from Canada, with that ridiculous hairstyle, those way too cheesy sticky bad songs, and those

crazy fans who made it all so far removed from you that you didn't want anything to do with it anyway. But now, now I'm writing this piece with Biebs' new album in my ears and I had to laugh out loud at a video he is in.

Since about two weeks ago, it seems generally accepted that we have started to find Justin cool. His new album came out and that was the definitive push to transform from a swooning teenage pop star to a trendy cool ‘dope’ artist. His Beliebers are still predominantly 16-year-old girls, but now also adult men and women. His body is full of abs and tattoos, his hair is no longer flat on his head but bleached and styled straight up, and since his naked penis appeared on the worldwide web, women have become even bigger fans and the men were extremely jealous.

Bieb's penis, his rock star behavior that has been notably in the media lately, and a tour with the song ‘Where Are U Now’ together with Diplo and Skrillex – that was about all it took. And that new album, of course. I can no longer deny that ‘What Do You Mean?’ is on my playlist for cycling, just like ‘Sorry’, and that the album regularly goes on repeat during work.

Oh wait, I almost forgot a very important element; the two contributions from Biebs to the Karaoke Carpool segment of James Corden. The first one you see here and the second one here, and man oh man, what a funny and charming little Bieb we have. Did most of the world suddenly get Bieber fever a week or so ago and I was still vehemently resisting it, now I'm totally on board. God dammit Bieb, what are you doing to me.