HOTHEAD

Anyone who thinks that during Fashion Week it's only about the latest outfits around the catwalk and peacocks on the street is mistaken. Beauty-wise, there are also particularly interesting things. And of course, especially very cool things. Well, or in this case, very hot. ’Fire’ is the hair dye from the London company The Unseen that the hair gurus are even talking about here in Milan.

British alchemist or ’beauty witch’, who developed this hair dye

It is Lauren Bowker, a British alchemist or ’beauty witch’, who developed this hair dye. Lauren describes herself as a witch because she has always loved mixing different potions to create the most innovative beauty products. How she actually managed to create this hair dye? We still don't quite understand it, but what we do know is that the end result is insane.

Cold and warmth both have an effect on the composition of this hair dye. As a result, the color of the pigment changes due to a chemical (but certainly not dangerous) reaction. So when it's warm outside, you get a warm, orange glow, and when it gets cooler, a darker and grayish undertone in your hair color. And for all Coloristas, it will take a while before the dye is available. Are you already counting the days until the hairdresser's chair?