Oh help: Netflix is going to interrupt series with ads

Dear Netflix, you know we love you, but what the heck are you doing to us now? ‘Testing with ads’? Seriously? Bad news for us binge-watchers. Netflix is checking if airing promotional videos between episodes might work. So far, only a small portion of Netflix subscribers are being shown the ads, but that group is not exactly, uh, enthusiastic. What changes for us if they roll it out further? According to Netflix, not much. The ads could be ‘skipped’ at any moment with the push of a button. Additionally, it would only be about titles you might be ‘interested in anyway’. Hmm, we'll keep an eye on it.