Gucci make-up has arrived
If there is a brand you hope will launch a make-up line, it is Gucci. Because if there is a person who gives you all the ammunition to shape who you are as an individual, it is Alessandro Michele. We already had the clothing, the accessories, and the perfumes, and starting today there is (exclusively available at Bijenkorf and on debijenkorf.nl) Gucci make-up. And I would be quick to get it, because abroad more than a million lipsticks have already been sold in a month. Since I just don't know where to start, I'll make a list of points why these lipsticks are simply heavenly.
1. The design
Alessandro Michele thinks lipstick is the most beautiful object you can find in a handbag. It is both tempting and playful because it reminds you of crayons that children use to color. These lipsticks are truly the most beautiful of all with their golden casing or with a classic floral pattern. Michele: ‘I thought back to the lipsticks I saw when I was little, my mother's lipstick, which was always inspired by the 1950s, and I wanted to give them the most powerful meaning, that of the Hollywood divas and the mythology of film, the medium that first put lips in the spotlight.‘
2. The scent
Michele has added the scent of violets to the lipsticks. This makes applying lipstick a conscious moment.
3. The inspiration
Lipstick reminds Michele of Hollywood stars from the early last century. Their lips exuded charm, sensuality, and power.
4. The names
The reference to great Hollywood stars like Greta Garbo, Bette Davis, and Jean Harlow can also be found in the wonderful names. Themes from their films inspired the lipsticks. How happy do you get from a lipstick called ‘Love Before Breakfast’ or ‘A Royal Scandal’? And what do you think of ‘Marguerite Jade’ or ‘Eadie Scarlet’? You definitely want a cocktail of that!
5. Different variants
Because everyone wants to express themselves in their own way and everyone has their preferences, the lipsticks come in three variations. Rouge à Lèvres Satin makes your lips shiny and soft and lasts a long time, Rouge à Lèvres Voile is more lightweight, hydrates and cares for the lips, and Baume à Lèvres enhances and embraces the natural softness and texture of the lips.
6. 58 shades (and names you will fall in love with)
There are 58 colors ranging from nudes to beige (‘Penny Beige’) and various shades of red (‘Odalie Red’) of course. Because when you talk about a Hollywood mouth, red is what it should be. Michele wouldn't be Michele if he didn't choose bold colors for the lipstick shades as well. If you really want to color outside the lines and make a statement, you choose ‘Crystal Black’.
6. Feminist ideals
Not that we spend our days pouting with a lipstick. Michele doesn't require the lipstick to be applied perfectly. Quite the opposite. In the campaign, he shows that authentic beauty lies in imperfection. To emphasize this, he chose Dani Miller, the lead singer of Surfbort who sings about politics, sexuality, and the influence of social media. A woman with a voice, in short. No casing and certainly no doll.
7. The color 25
Superstition is part of Michele and 25 is his favorite number. Therefore, his favorite lipstick from the collection (which is named ‘Goldie Red’) is a red one, because it reminds him of all those famous, powerful, red lips he remembers from his childhood.
And this is just the first chapter of the masterpiece called beauty according to Gucci . I don't know what you are doing, but I'm now hopping on my bike towards Bijenkorf.
