The Kate effect

Kate Middleton was for a long time Princess Zara until the queen ordered her to dress more ‘regal’. Enter: tiaras and couture pieces. But Kate is Kate is Kate and will always add affordable brands to her wardrobe and really does a little jump when she discovers a new fashion find. These brands were relatively small or unknown until Kate threw them over her slender body and catapulted them to great heights in one smooth motion.

Reiss

Kate wore a fitted, beige dress from Reiss when she Michelle Obama

met at Buckingham Palace. Result: the Reiss website crashed due to unexpectedly high traffic, but the dress in question ‘Shola’ is still available for a particularly reasonable amount of 175 pounds in royal eyes.

Le Chameau

Kate loves blow-dried hair, but also walks through the British countryside. Of course, you don't do that in your nude heels from L.K. Bennett (she has hundreds of those, I believe) but in a rubber boot. Because the Hunter is just a bit too worn out in Kate's view, she opts for boots from Le Chameau. Each pair is made by the maître bottier and the ‘house’ has been around for almost a hundred years. For these rain boots, you quickly pay three hundred euros, that much is true.

Beulah

Here too, the website crashed when Kate wore one of their signature dresses (in this case the Yahvi dress). By wearing the dress, Kate also made a social statement because Beulah is a clothing brand that aims to empower women working in factories in India and break the cycle of poverty. Their timeless and elegant designs and the Beulah Trust should ensure that something fundamentally changes, and Kate is their perfect ambassador in this.

Furthermore, we see Kate of course in her favorites from McQueen, Jenny Packham, and Temperley London, but it won't be long before a fashion site crashes again due to unexpectedly and unprecedentedly high traffic.