Amayzine

The Biebs is coming out with a collection for H&M

Justin Bieber
Bieber Fever is far from over and can soon hang in your closet too. He already had his own clothing line, but I don't get the impression that it's doing very well. The passion for fashion is clearly there. So let's do a little collaboration with a brand that is indeed quite a big deal worldwide, right? Yes indeed: Justin Bieber is working with H&M.

And for him, it's a win-win, because the new collection is entirely themed around his new album Changes. Does this sound familiar? Yes, that makes sense, because when his album Purpose was released, he pulled exactly the same stunt, also with H&M. I missed out on my Bieber hoodie back then, so I absolutely plan to go for it now. Anyway, his hair looks much better now, so that's a win-win for me as a consumer too.

The collection is not yet in stores and unfortunately, it's still unclear when that will be the case, but the first items have already leaked on Twitter. And my first impression is that he has let his first clothing line (Drew) influence this a bit... That one is full of childishly drawn smiley faces and everyone has their thing, but it was nothing for me.

Clearly, it is for him, because I see a lot of cartoon-like drawings in this H&M collection as well. I would gladly wear a shirt or sweater with your head on it, Biebs, but can we leave that rubber duck for what it is? Oh well, it doesn't matter, everything is sold out in no time anyway. So keep a close eye on that H&M site.