‘Do you know what the problem is? We think we have time. But we are the last generation that can do something about it.’ I’m suddenly on the edge of my seat. So many beautiful and impressive images between a screaming commercial break? What is this? ‘The food we eat, the things we buy, the way we live, we can really do something about it.’ It’s the new advertisement from WWF and it’s not going to leave you cold.

Humans have a big impact on nature on earth. The climate is changing, we see a sea of plastic, sad animals, and forests being cut down. You might almost forget that we humans are part of that same nature. Which is not only bad, because the good news is that for that very reason we are also a large part of the solution. And whether this is every day or occasionally, every little bit helps. So come on, take action, together with us and the World Wildlife Fund. Check here but just a bit of what you can do. And watch the ad, guys, it’s really insane.

Image: Unsplash