At the editorial office, we are big consumers of Philips products, from the soup maker (the most genius invention of the century) to the magic brush. But leave it to Philips to make those magical inventions even more ingenious. The inventors at Philips are now introducing SenseIQ technology. Think of a straightener or hairdryer that measures the temperature of your hair, so it takes on just the right heat (wow). A hairdryer that doesn't blow all the moisture out of your hair but actually ensures that the right moisture level is maintained, and a straightener that doesn't pull all the life out of your locks but keeps them perfectly balanced. Actually logical, because your hair is not the same as mine. The styling tools that do think about your hair are now on the shelves, so hop to the shop. Thanks to Philips.