Amayzine

You only need one bottle under the tree this year

van Gils perfume Geraldine Kemper.Of those polished men galloping on horseback over a beach to eventually encounter a usually world-famous woman in the surf. Who doesn't know the commercials? You can bet it ends with a for him and for her perfume. But what if you prefer ‘for him’, while according to the ad you should stick to ‘for her’?

Boxes. You have entire store shelves and departments full of them. I heard a friend recently say almost a bit awkwardly that the basic men's shirts from Filippa K have her perfect fit. Great, right? I often find a perfume that is supposedly for men to be a bit more layered or spicier, which I personally really love. And the collection for men is usually more beautiful in color, cooler in fabric, and just a bit more minimalist, which suits me much better than something with ruffles and edges.

The Dutch Van Gils Perfumes does it differently and wants to get rid of gender boxes. ‘I am I’ is the message and they (I think) enlist the Netherlands“ most fun and beautiful woman for this: Geraldine Kemper. Knowing Geraldine, she doesn't just participate in anything, and that is also true here. ”The title says it very clearly: I am I. I am who I am. I can be who I am. There are so many opinions. So many people have something to say about you. But this is clear. Fuck you, I am who I am. And if you have a problem with that, then you can just leave. I love myself. It is so important to be happy with yourself,” says Geraldine.

Seems clear to me: no more of those clichéd pink or blue bottles, but choosing the perfume that suits you. ‘I’ is for everyone, because you can love the smell of gasoline, but also wear a glitter dress on Tuesday. So you only need to put one bottle under the tree at Christmas. Not for him, not for her, but for ‘I’.