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All on the All Stars by Kamala

Kamala Harris

The time Kamala Harris campaigned in Milwaukee in her All Stars went viral in a video. It was viewed eight million times. A vice president to be (at the time) in sneakers was an unprecedented thing. It stands in stark contrast to the suits of Hillary Clinton and is planets away from the couture of Melania Trump. Not that you can compare this flotus and the – at the time – incoming VP in any way, but the shoe symbolizes the different policy of Kamala Harris. The high ‘get things done’ factor is already visible today with the abolishment of the law that states that transgender individuals should not be allowed to join the U.S. military. Discrimination based on gender or sexual preference needs to be crossed out.

Back to Kamala Harris's Chuck Taylor All Stars. She has hundreds of them and that's not strange. Aside from the fact that she can run from A to B and check off her things to do list, the All Star represents progress, building something new. And that is exactly what Harris and Biden have on their agenda.

Considering that women were not allowed to wear pants in the U.S. Senate in 1993, a vice president wearing All Stars and even campaigning with them (‘Laced up and ready to win’, ‘Laced up and ready to vote’) is a revolution.

Since the 1970s, All Stars have always been the footwear of creatives. The Ramones, Nirvana, off-duty models… Every year, 100 million All Stars are sold so they didn't necessarily need advertising, but it seems that their revenue has increased by $750,000 since the ‘controversial‘ Vogue cover (Kamala Harris disagreed with the chosen image and the cover had to be redone). I foresee a Chuck Taylor exhibition, opened by Kamala Harris. Soon, when we are mask-free. First, let's do some really important things.

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