Slept poorly? Good news: looking tired is in fashion

They have been calling it heroin chic for years, but looking shabby, tired, and haggard has never been more in fashion than it is now. So make sure to sleep poorly, you cutie.

Because dark circles are 100 percent in.

Beautifully tired
Those with dark circles are cool. On the catwalks of major fashion shows, deliberately drawn dark circles have been popping up here and there lately: just like in the past, when heroin chic was the hype. Skinny models with smudged makeup around their eyes, do you remember them? Also on TikTok, today's influencers show how exhausted they look. Baggy clothes, oversized sweaters, comfy shoes, a giant cup of coffee in hand, and your hair all messy. Definitely don’t comb your hair. It’s no longer a trend to dress super duper exaggerated in tight suits and show up fully made up. No way, just be lazy, tired, and worn out. That’s how you really fit in.

Squid Game
It’s all about the look you project: those who look tired must be busy. Those who are busy must have an interesting life. Thanks to Squid Game (the series hit of the moment), it has risen to a whole new level. Actress and model HoYeon Jung, who plays one of the lead roles in the series, looks delightfully sleepy with her messy hairstyle. And millions of women worldwide are trying to imitate her. We’re not quite drawing dark circles under our eyes yet, but hey: a somewhat baggy outfit and an uncombed hairstyle can be quite nice too, right? at work.

Nonchalant but still secretly participating in the trends. Too late to go to bed and party a bit until morning. Fashion couldn’t get any easier, right?