Young people who filter out their complete identity: this is the video you want to see today

It starts with wiping away a pimple, but then that arm could also be a bit thinner. Or what do you think about fuller lips? Then just smooth out the cheeks and before you know it, you no longer look like yourself. You look like Kylie Jenner. Eighty percent of girls under the age of thirteen use a filter or app to change their appearance in a photo. Eighty. I had to let this sentence sink in for a moment.

Dove has created a ‘Reverse Selfie’ video that is so confronting that it leaves you speechless. The video shows how adjustments (prior to posting a selfie of a young girl) are undone. It's actually bizarre, when you think about it longer, how editing programs that were previously only available to professionals are now accessible to everyone with the push of a button – without regulation.

In this day and age, it is no longer professional editors who touch up the photos of models, but young girls in their bedrooms who filter away half of their identity. And what do you think a year of lockdowns and more time on our phones, leading to increased exposure to unrealistic beauty ideals, has meant? Right: immense pressure. The only thing I can say is that I support the Self-Esteem Project. Simply because I feel from my heart that this is what we need to keep advocating for. I Love Dove.