TikTok is no longer the platform where teenagers dance to the latest hits. It is a treasure trove of all kinds of life hacks: from recipes (think: feta pasta), technology tips, cleaning tricks to brand new inventions in the beauty world. A new product on the market? TikTok can literally make or break it, and once you go viral, it's a global success and sold out everywhere. From frozen beauty blenders to socks in your hair; you can’t think of anything too crazy. Is it worth the hype or a waste of your money? Today: the M·A·C Stack mascara.

Less than a month ago, M.A.C Cosmetics launched their latest #macstack mascara and that video has already been viewed 112 million times on TikTok, isn’t that bizarre? What makes this mascara so popular is the application method. You can apply layer over layer over layer without it clumping. Those clumps usually occur because a mascara dries and hardens on your lashes, and if you go over it again, it builds up and creates a clumpy mess. This mascara does dry as well, but it doesn’t harden and remains super flexible. So after applying, you can easily curl your lashes again with an eyelash curler or add that extra layer at the end of the day without any problems. Also handy: the two different brushes: a ‘MEGA-Brush’ for long and full lashes and the ‘MICRO-Brush’ for short and fine lashes, also ideal for your lower lashes. Expert tip: apply a few layers to your lashes and then wait a moment before applying another layer for even more volume and color. The color is by the way deep dark matte black and not waterproof, but I’ve heard from reliable sources that a waterproof edition might be coming soon. To be continued…

@victorialyn Trying out @maccosmetics and OMG‼️?? #macstack #macstackmascara #maccosmetics #macmascara ♬ Buttercup – Jack Stauber

@mikaylanogueira @kellyrosesarno this is easily one of the best mascaras I’ve ever used. #makeup #mascara #beauty ♬ original sound – Mikayla Nogueira

@kellyrosesarno Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras ♬ original sound – Kelly Rose Sarno

@erinduganjurchak DID I JUST FIND MY NEW HOLY GRAIL MASCARA ? #mascara #beauty #pr #mac ♬ Dreams (2004 Remaster) – Fleetwood Mac

@noeminikita Advertisement | ? #macstackmascara #stackstackstack ♬ original sound – Noemi Nikita

@patrickstarrr ?I didn’t know there were 2 VERSIONS! #MACStackMascara @maccosmetics #review #beautyreview ♬ original sound – Patrick Starrr