
One of my favorite stores in Amsterdam remains OU. Boutique. Of course, online shopping is a perfect solution (especially during the time when all stores were closed), but nothing beats wandering through the Nine Streets and popping into OU. Boutique. And of course, never coming out empty-handed.
I definitely won't be able to do that this week, because I'm stopping by and already know what I'm coming out with. In collaboration with Earth Today, OU. Boutique has launched a new collection: the Organic Planet Sweater Collection. This collection consists of three sweaters, and if you purchase one of these, you get a square meter of protected piece of planet along with it. Fun fact: you also get the geolocation and the proof of protection registered in your name. What a cool initiative again.
This square meter is also known as the Unit Of Nature, or UON. So this is seriously a square meter somewhere on earth that is entirely yours, and that is being protected. You can view your own piece via EarthToday.com to keep an eye on how your own square meter is doing.
Your purchase is definitely good for nature, but is the collection also a bit fun? Ehh, YES. I find all the items so cute that I don't really know which one I'm going for, but I think the Love Sweater will come out as my favorite. Or just all three. Well, it's good for the world, so that's a good excuse for my shopping addiction, right?



