Take the must-have of this summer: a jute shopper, go to Zara.com, click on the EDITED tab, personalize (for just €2 extra) and with one click of the button have the most amazing beach bag hanging from your arm. Because although printing a garment or accessory with a name/word/initials has been possible at Zara for quite some time, it is this beach beauty that truly makes our fashion hearts race a beat or two today. As hand luggage on the plane, at the destination but certainly also with your laptop in it heading to the office, this is the bag you want. In small or large model, basic or colored leather handles topped with your name or initials: it doesn't get cooler than this. At least, not for two to three tens.

Small jute shopper, €19.95 Zara

Large jute shopper, €25.95 Zara