Rihanna is collaborating with Puma
Yesss, there is another great collaboration coming up. And yes, you read that right: again. Rihanna is seriously working on her comeback. Of course, her Super Bowl performance is still fresh in our memory, but she is busy behind the scenes with her own brand Fenty. By the way, we also saw that brand pop up during her Super Bowl performance: she quickly touched up her face with Fenty before moving on. Well, she is and remains a good businesswoman, because this was of course hugely successful; Fenty sales skyrocketed.
And that will only increase, because Fenty is once again collaborating with Puma. The first collaboration dates back to 2014, when they released a collection of sneakers that of course sold out immediately. The last collection came out in 2017 and then it went quiet around Fenty and Puma. Until now, because with a very simple Instagram post, Puma lets us know that something is coming: she’s back.
With the previous collections, I missed out, but now I am ready. And please let it be sneakers, because I want them right away.
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