The make-up brand that Taylor Swift swears by
As someone who has been a Swiftie for years, decades even, I am extremely happy with these times. I didn't know it was possible, but Taylor Swift has become even more popular than she already was. Sure, she wasn't always as beloved (but then she came out with her Reputation Era and the upward trend began again), but how intensely loved she is now is truly bizarre. She breaks record after record (this week alone for her album Midnights, the first album since 2020 that has remained number one for a year after its release), even in a field that isn't even hers: the sales of Kansas Chiefs merchandise have skyrocketed and increased by 400 percent since Taylor started dating Travis Kelce. Now, football isn't exactly popular in the Netherlands, but my TikTok is suddenly filled with videos of this man (and of Taylor cheering in the audience).
Another remarkable record she broke this week: with her film of The Eras Tour, her current concert tour that you've definitely heard of, she managed to rake in double what Martin Scorsese's new film, Killers Of The Flower Moon (with Leonardo DiCaprio), did.
As a big fan, I of course saw The Eras Tour in the cinema (and cried, and sang, and danced), but even if you're not a fan of her music, it's really a must-see: what an artist. In terms of singing, she has grown so much in recent years, and she also does all the choreography... And all of that while still looking amazing.
And those looks, they fascinated me. How come I look like a drenched street cat after an hour of dancing while she doesn't stop for a second for three and a half hours and her make-up hasn't smudged an inch? So I went on a little investigation: what brand does she use?
It turns out: she is very brand loyal; her entire look is from Pat McGrath. And that's good news because that brand is available at Douglas. Even better news: at the time of writing, it's on sale. Okay, it's not cheap, but there's no better advertisement than Taylor's look (and how well it stays put). You understand: I'm sold and have already ordered all her favorites. Now I'm broke, but at least I look good while living on water and bread.
