Cassis is the new (and cheaper) Saint-Tropez in 2025
She remains the ultimate glamour queen on the French coast: Saint-Tropez. But in 2025 there is a new star on the Côte d’Azur firmament: Cassis France. Just as charming, just as sunny, but for a fraction of the price. And believe us: if you have to be anywhere this summer, it’s there.
Because anyone who has ever tried to book a weekend in Saint-Tropez knows: it’s quite an investment. Think: €500 a day on food, sleeping, and cappuccinos, without even buying a single designer dress. Fortunately, there is good news, because Cassis offers the same atmosphere, class, and coastline – without having to empty your savings account.
Why Cassis France is the summer tip of 2025
Cassis is a stylish coastal town in the south of France, located by the azure Mediterranean Sea in the Provence-Alpes-Côte d’Azur region. And the best part? You can fly from Amsterdam to Marseille in two hours and find yourself among the palm trees and pastel-colored facades.
Cassis combines everything we love about the Côte d’Azur: a picturesque harbor full of bobbing fishing boats, stylish beach bars, boutiques where you can score your entire summer outfit, and intimate streets to get lost in with an ice cream in hand.
Cassis has flair and finesse
The harbor is the beating heart of Cassis France. Here you look out over colorful boats and order fresh oysters with a glass of rosé under a straw umbrella. For the real wow factor, book a boat trip along the Calanques: spectacular rocky inlets with turquoise water that make you want to dive in immediately. Seriously, it’s like Curaçao (but French and without jet lag).
Strolling in French style
Along the coast, you’ll find various beaches, from intimate coves with pebbles to wide sandy beaches where you can plop down on a sunbed. Cassis breathes the atmosphere of Saint-Tropez, but in a more relaxed way. Think: cocktails on the beach, pareo around the hips, hair in the sea breeze, and above all, no rush.
It’s the perfect place for a romantic dinner at sunset or to enjoy drinks with your bestie. Because in Cassis, it’s all about enjoying, not rushing.
The old town of Cassis: cozy, charming, and Insta-perfect
The city center of Cassis France is a dream for anyone who loves French coziness. Narrow streets with boutiques full of linen blouses, freshly baked croissants, and fragrant soaps. The facades are pastel-colored, the tables small, the atmosphere grand.
Above the town stands the medieval castle of Cassis. Walk up (yes, take off your heels), and you will be rewarded with a breathtaking view over the sea, the town, and the vineyards. You understand: we want to book now.
Budget-friendly, but still très chic
The real charm of Cassis France in 2025 lies in the balance. You get the atmosphere and looks of Saint-Tropez, but with a price tag that still allows you to buy a macaron. Boutique hotels, affordable beach bars, and less mass tourism: Cassis is chic, but friendly.
And note: now is the time. Because believe us, as soon as the rest of Europe realizes it, it will be full of influencers, honeymooners, and summer guests.
Why Cassis France is the ultimate summer destination of 2025
- Two hours of flying and you’re in paradise
- Perfect for a romantic weekend or a girls' trip
- Cheaper and more stylish than Saint-Tropez
- Mix of nature, luxury, and French flair
- And the best part: it’s (still) not an overcrowded Instagram cliché
Source: National Geographic
