Instagram is coming with the most annoying update ever

You know them, those ads that you quickly skip in your Stories. Not interested. Do those sponsored posts matter to you? Well, Instagram is now testing versions where ads can never be skipped.

So if you want to keep up with your Stories and watch everyone's stories, you have to go through the ads. The ad clearly states ‘ad break’ and you can't skip away. You also see a countdown timer, so you know how long you have to watch HelloFresh or those terrible razors or that menstrual underwear. Sorry influencers, but those ads are quite exhausting by now.

Okay, so if you download the new version of Instagram soon, you won't be able to skip ads anymore. If you click on the info button, you'll see: ‘You are seeing an ad break. Ad breaks are a new way to watch ads on Instagram. Sometimes you may have to watch an ad before you can scroll further.’ Not everyone sees the feature right now, as we speak, but Meta, the parent company, says they are working on plans to make this change permanent. And then for everyone. Super.