Beauty

Dit is de meest gezochte foundation op Google 2024

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TIRTIR-foundation-cushion-lotte

A life without Google is impossible, right? I search and browse a lot with that search engine, and so does pretty much the whole world. Because if Google says it, then it’s probably true, right? I was very curious about the most googled foundation of 2024. If I had to guess, I would have said: ‘the Dior stick,’ because it’s still going viral and certain shades are constantly sold out. But no, this year (drumroll) it’s the Armani Luminous Silk Foundation, the TirTir Cushion Foundation and the new Easy Blur from Huda Beauty. All three are at the top of multiple Google searches.

I understand the last two very well, as we did some research and testing on both last year; check it here and here. But the Armani Foundation? I had to look that one up myself. Because why is this so popular on Google?

Armani Luminous Silk Foundation

Until early April, no one was interested (according to Google, okay). Then interest started to rise day by day. The award-winning foundation has been around since 2000 and hasn’t been renewed either. What has happened is: Kim Kardashian and Cate Blanchett shared on social media that this is one of their favorite foundations, and Meghan Markle is also a big fan. Makeup artists like Lisa Eldridge, Naoko Scintu, and Patrick Ta swear by it.

It is a – as the name suggests – silky foundation that beautifully evens out your skin and reduces redness, really. It also contains no oil, making it suitable for all skin types, even for oilier skin. The foundation comes in 40 different shades and has a medium coverage that is easy to build up and gives your skin a very natural glow without shine. Therefore, it is also perfect for the red carpet. It has been a cult favorite since its launch, and that will continue. That’s clear.