Hailey Bieber goes viral with sushi sheet mask challenge on TikTok
I really love a sheet mask, but I think my head is either disproportionately large or the sheets I shop for are on the small side – because they never fit perfectly. But really, never. Even though they consist of parts (a top and a bottom), I still have to trim them. But of course, it-girl Hailey Bieber has the perfect little head, because she wears such a sheet mask and can eat sushi with it on. And that’s exactly the trend: on TikTok, all the girls are trying to eat sushi with such a mask on. It leads to hilarious moments, but how does Hailey do it so smoothly? No one understands.
And the best part? TikTok is full of it. Her video has about 65.3 million views and several girls are of course trying this too. They call it the ‘Mask & Maki challenge’, and the videos are truly a treat. One girl barely gets her maki roll to her mouth before the mask slides over her eyes, another ends up with rice on her eyelashes and wasabi in her cleavage. I even saw someone who accidentally slurped her mask up with her udon noodle. And there’s Hailey, as if it’s the most normal thing in the world. No slippery mask, no soy sauce on her blouse. Just flawless skincare and spicy tuna at the same time. How?! I tried it, and of course, it was an impossible mission for me too. But Hailey did it again, she’s grabbing all the attention (in a positive way, of course) with her simple yet genius video. What will she come up with next?
@biebersgoodside Definitely a trendsetter ✨ #haileybieber #rhodeskin #skincare #facemask #celebrity ♬ JUMP – BLACKPINK
The 4 times Hailey Bieber took over TikTok (literally)
1. The ‘Strawberry Girl’ makeup trend
Glowy skin, faux freckles, juicy lips, and a blush that looks like you’ve been in the sun just a bit too long. Hailey was the living mood board for this look and had half of TikTok experimenting with blush in three layers, glossy balms, and mini highlighters on the bridge of the nose. When Rhode launched her Strawberry Glaze Peptide Lip Treatment? Sold out in no time. Of course.
2. The ‘Clean Girl Look’ with a sleek bun and gold earrings
Long live the sleek bun. Once a hairstyle you only wore when you really had no time to blow-dry, it’s now the symbol of clean elegance. And that’s thanks to Hailey. Combined with mini hoops, a flawless complexion, and that nonchalant ‘I just woke up like this’-vibe.
3. The smoothie that broke TikTok (literally)
The Hailey Bieber Strawberry Glaze Smoothie from Erewhon became the drink of TikTok. $18 dollars for a combo of strawberry, coconut, collagen, and hyaluronic acid. Influencers were lining up, others tried it at home with frozen fruit, plant-based milk, and varying success. But serve it in a glass jar with a metal straw, and voilà: totally Hailey.
4. The ‘dewy donut skin’ obsession
Matte is passé, sticky is power. Since Hailey came out with her “donut-glazed skin”, we all want to go to bed with a face that looks like it’s just been lacquered. Shine, glow, and layers of skincare that could fill your fridge. Rhode’s Glazing Milk and Peptide Glazing Fluid are the must-haves. TikTok went mass applying, and of course, so did we. Because let’s be honest: don’t we all want to be a little bit like Hailey?
