Beauty

Get the most beautiful Hailey Bieber glow with this product

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Collage of a woman holding and applying the Max Factor Glow Framer, highlighting her glowy and sunkissed skin.

My makeup routine changes quite often, but once I find a product that does what I want, I stick with it. Like the Max Factor Long Lash Era 2000 Calorie Mascara, which you can remove with just warm water: really a favorite. But now there's a new love added: the Glow Framer. Just launched, and I'm already a fan. This is exactly the kind of product that works just a little differently than the rest, and that you can use in multiple ways. Do you have a moment?

The Max Factor Glow Framer not only gives your skin that subtle, soft glow as the name suggests, but thanks to the different shades, you can also use it as a bronzer or contour. It’s liquid, so perfect for building up in thin layers on your face. You apply it under your makeup for a natural sculpt effect or – which is of course mega trending now – underpainting. Or right over it for extra glow on, for example, your cheekbones or above your eyes. Or during the holidays for a bit more shine on your collarbone or décolletage when you're wearing a nice dress or top. Candlelight and the Glow Framer guarantee compliments, I can't wait.

Because it's a liquid, timing is important. Use it as the first step after your foundation for the best result. Prefer to apply it as the last step? That’s possible too, but do it carefully: a small pea-sized amount on the back of your hand, and then gently dab it on with your ring finger (your softest finger) to avoid streaks. But you can also use it before your makeup by mixing it into your skincare routine. So whether that’s with your day cream or SPF: a small drop of the Glow Framer, and you’ll look sun-kissed and glowy à la Hailey Bieber.

What makes the Glow Framer unique?

The formula is lightweight and contains opalescent shimmer particles (sounds complicated, but thankfully it’s not), because these ensure that your skin becomes glowy without glittering: think glow, no disco ball. And that makes us happy. Additionally, the warm undertones provide a natural warmth to your face, perfect for bringing some life back during the colder months, right? The Glow Framer actually combines three functions in one: highlighter, bronzer, and skin tint. And the best part: it blends perfectly with any skin tone.

How to use the Glow Framer

• As a bronzer: apply along your hairline, jawline, and under your cheekbones
• As a highlighter: dab on your cheeks, bridge of the nose, and cupid's bow and blend with your ring finger
• As an all-over tint: mix with your day cream or SPF for a healthy, sunkissed glow