Harry Styles sells sex toys and this is his best-selling vibrator
Harry Styles is even the boss of Amsterdam. Ten times in the Arena (not sold out, but truly full and buzzing) and when he is not performing, we see him running through Vondelpark or on a blanket in the sun with fiancée Zoë Kravitz. But in the meantime, a whole different business of Harry is running smoothly, because while he Aperture is smashing into the Arena, probably another 700 vibrators per package are being sent out into the world.
It started with nail polish
To understand how we got here, let's go back to 2021. That year, Harry Styles launched his lifestyle brand Pleasing. The first products were pearlescent nail polishes in soft, gender-neutral shades. Then came skincare, perfume, and clothing. Everything in the same relaxed vibe, with the silent message: you don't have to measure up to anyone and especially not adapt to anyone. The name Pleasing was already a wink to more from day one, and fans eagerly speculated about it. Harry said nothing about it, because Harry never says anything about anything.
Pleasing Yourself
In July 2025, a story appeared on his Instagram (at that time he still had Instagram, he has since stopped). Harry picked up a rotary phone, scribbled something on a notepad, and the camera zoomed in on the text: “Please yourself like you mean it.” And with the delightful tagline: You come first.
This is how he introduced Pleasing Yourself, the new branch of his brand. The flagship: a double-sided vibrator for $68, developed together with sex educator Zoë Ligon. Two motors, independent speed control, suitable for internal and external use. The description on the website speaks of a product intended for “a kaleidoscope of bodies, desires and curiosities.”
Additionally, there is a premium silicone lubricant for $25 and a collaboration with Planned Parenthood for a condom line. A pop-up store in New York immediately drew lines. Online, the reaction was overwhelmingly positive, with the main collective response: this belongs to Harry and where can we order this? And very good news: there is now a Pleasingland pop-up store at Kalverstraat 166 in Amsterdam. Until June 7, so hurry up.
Why it makes sense
The step from nail polish to vibrator is smaller than it sounds. Pleasing has always revolved around one thought: feeling good in your body, your way, with your rules. Nail polish for anyone. Skincare for anyone. And now: pleasure for anyone and however they want.
Harry is thus in the company of Gwyneth Paltrow, Christina Aguilera, and Dakota Johnson, who all take similar steps through their own brands. But where those trajectories sometimes resemble a wellness retreat with an attached webshop, it feels Pleasing Yourself just straightforward. Nothing is packaged as a spiritual journey. It’s more like: this is fun, this is nice, and you don’t have to apologize for it.
Now that you know this, I’m sure that the next time it comes up at the coffee machine or during a drink about Harry Styles, you will say: did you know he sells a two-headed vibrator? Then everyone really won't, and you really will say. Just like with the anecdote about tiramisu. But you have to here just read on.
