The beauty hype that everyone is obsessed with

K-Beauty

Countries like Japan, Korea, and China are leading the way when it comes to beauty. The Asian woman seems to have a flawless complexion as standard, without a trace of makeup, and always looks fresh. How do they do it? Time to expose some Eastern beauty techniques Watch & learn from these five hot beauty trends from Asia.

1. Tonymoly

Tonymoly is one of the most popular brands in the Korean beauty scene. The best part? The packaging is an accessory in itself that gives you an instant must-have feeling. Our editorial team is currently filled with various products from the Panda's Dream line, and my inner panda girl is very happy about it. Butte, don't be tempted only by the cute packaging; it's the active ingredients manuka honey and bamboo sap (how fitting) that give you a peachy skin Four products from Tonymoly will be available from mid-October exclusively at ICI Paris XL.

2. Beauty drinks

New to me, but super popular in Asia: collagen drinks. A few sips daily promote collagen production. Why do it? It gives your hair and nails a mega boost and reduces wrinkles, cellulite, and stretch marks. Why didn't we know this earlier?

3. Hydrate more, more, moooore

Asian women are crazy about water. And especially about every jar, cream, and lotion that says ‘hydrating’ on it. You start by drinking a bit more water each day (preferably icy water, that's purer and contains nutrients) and also look for products with hyaluronic acid. That ensures an extra fresh skin. Water spray to refresh and hydrate your skin from the outside is also popular, by the way.

4. Eye makeup techniques

Did you know that your eyes look bigger with an eyeshadow with a touch of glitter? Make sure to use an earth tone, by the way. And if you're a smoky eye fan: Asian women often use brown tones for this, making it sometimes look like they hardly have any makeup on. Those black kohl pencils and hard eyeliners (ooh, I need to be careful with those myself) should be left behind from now on.

5. Papaya

Only to eat? What about applying it to your face? This fruit contains enzymes that work on the skin and specifically on removing dead skin cells. What do you do? Just mash that piece and apply it as a mask on your face. Leave it on for half an hour, and you're ready to let your inner Asian beauty shine.