The hysteria surrounding the Victoria's Secret show. Can everyone just act normal for a moment?
I have never fully understood why being cast for the Victoria's Secret show is the ultimate achievement in the modeling world. Girls who are booked for Chanel, Vuitton, and Dior seem to only find peace once they have the holy grail in hand: walking the catwalk in virtually invisible underwear with an extreme push-up and two wings.
Of course, I also like to leave New York with a filled pink heart bag and find the brand's marketing grand, but that total hysteria remains a mystery to me. I know that big names walk and have walked the shows and that as a model you play to the audience, but you can also do that with other brands that operate at a very different level of prestige.
The 2018 show is peeking around the corner again and, as every year, this is accompanied by a major media offensive. Step one is announcing the models who will walk the show. This happens through an Insta-avalanche from the models themselves. By the way, it's nice that this year Yasmin Wijnaldum and the Drenthe Myrthe Bolt will walk the show.
Also Winnie Harlow and the stunning Mélieh Tiaco. All nice and good, but I want to talk about the Instagram videos. The total hysteria that takes hold of the girls when they hear they get to be part of the small club of angels. There is screaming, crying, dropping to their knees, worshiping the heavens. As if they have been told that there is actually a cure for cancer and Boyan Slat's plastic catcher really works. Don't get me wrong, I know how hard they have trained to achieve this, but please, get a grip. And maybe also grab a sandwich. I think you could use that.



