Children's clothing a bit too prim? You thought so until Emily Gray launched in 2011. Gray Label Sustainable and good for the earth are mainly the colors and materials that make the brand unique. Nearly Black, Blue Grey, and Grey Melange are colors for parents who do not want to dress their children in sugary light pink or baby blue.

This autumn, a new color has been added: Olive Green. As far as I'm concerned, they should immediately collaborate with Histor, because how beautiful are these colors? Because the children's clothing is so casual and cool that you would want to live in it yourself, there is also a collection for adults. You can also do a bit of twinning on your big couch on a lazy Sunday morning.

To top it all off, there is also a perfume that Gray Label developed with Abel Odor: Nurture. And oh yes, there is also a book a book that teaches children about friendship and sustainability, because we naturally want to teach our youth something.

Here writes a fan, but you already figured that out.