Beauty

Everything about Hailey Bieber's new eye patches

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They have been teasing her for months on Instagram and TikTok – just like almost all her (new) products, by the way, between the glazed donut selfies and perfectly blended blush. But now the time has finally come: Hailey Bieber is launching her own Peptide Eye Prep Patches. And believe us, this will be another one of those products that will be sold out everywhere in no time.

Starting October 9, the patches will be available for purchase on rhodeskin for about $25 per set of six pieces (so that is, like everything in her collection, probably just a bit more in euros). The waiting list has now opened, and that was of course also shared in the email, so if you want to be part of it: move fast. Because before you know it, you’ll miss out and have to wait again for new stock. Or this is another clever move by the brand, because when they launched in the Netherlands, I was also very quick to get them, and it turned out to be completely unnecessary.

A close-up of a woman's face, her right eye is open. Under her eye is a dark gray eye mask (eye patch) stuck on, with the word 'rhode' repeated in white letters. Her dark hair falls along her cheek.

An espresso for your bags

As you can expect from Hailey, it’s all about glow, glow and more glow. The hydrogel patches are infused with caffeine, peptides, and moisturizing ingredients. Caffeine provides a fresh, awake look (as if your skin has had coffee), peptides stimulate collagen production (which provides extra firmness), and ingredients like glycerin and sodium PCA ensure that well-known Hailey-dewy look. This means: less puffiness, less dark circles, more shine and freshness. Whether you use them in the morning before your makeup or in the evening during your skincare routine: you’ll look a lot more rested right away.

Fashion meets skincare.

And this is why you want them too.

Rhode knows better than anyone

how to turn a fairly simple – not new, because it has existed for longer and multiple brands sell it – skincare product into a lifestyle accessory that everyone wants. The patches come in two versions: one with mini ‘R’s and one with the Rhode logo. And honestly: they are so cute that it’s almost a fashion statement. We would gladly wear them on the street, with a coffee (matcha) to go or just quickly to the supermarket. Of course, I am signed up for the waiting list, because an extra shot of hydration and caffeine under my eyes is something I could use.

A close-up of a woman lying on her back with her eyes closed. On her cheek and under her closed eye is a light blue/gray eye mask (eye patch) with a repeating diamond pattern in white. Her skin looks shiny and well-hydrated.