Beauty

THIS IS THE PLACE WHERE YOU ALWAYS SMELL GOOD

Because that's where the Dior perfumes come from

Perfumes don't just come from throwing a flower and an herb into a little bottle and shaking it a bit. It's not a cocktail! No, no, that's incredibly rude, because the most amazing perfumes take a really long time to create. By noses. Perfumers have an incredibly good nose for making the most beautiful and best perfume, which is why they are also called ‘the nose of’.

The best noses come from Grasse. That is the perfume city of the world. This mountain village in France consists of insane flower fields where truly the most beautiful ingredients are sourced and picked. Mention a perfumer and Grasse in one sentence, and you already know that the quality is at a ‘wow’ level.

Although I would prefer to avoid the rain, a trip to Grasse is not possible at the moment. No worries. Wim's suitcase is ready and he will take you along. This way, you've still been there a bit and you are richer by a huge amount of Dior knowledge.