These Black Friday deals you don't want to miss

Black Friday is of course the moment to stock up on more expensive products. The only thing is, it's always a bit of a search to find where you can gather the best deals and you have to strike at the right moment. On Friday, November 27, 2026, it will be that time again and discounts will pop up at various big brands and webshops. From beauty and fashion to electronics and everything for the home: this is the moment to finally score that one item you've been eyeing for months at a discount.

Whether you have a Dyson on your wishlist, have been wanting that good sports legging from Lululemon for a while, or would like to add a Ninja CREAMi to your kitchen appliances: there is plenty to shop. But which brands are interesting to keep an eye on during Black Friday and what discounts can you expect?

Small disclaimer: the discount percentages below are indications based on previous actions and found offers, not guaranteed Black Friday deals.

MediaMarkt: up to 40% discount

Looking for a new headset, coffee machine, television, or maybe even a new laptop? Then you definitely want to keep an eye on MediaMarkt during Black Friday. The electronics store is known for significant discount promotions on selected products. My expectation this year: discounts between 20 and 40 percent. Especially for larger purchases, that can add up significantly. For example, a product priced at €500 with a 30 percent discount can save you €150. So wait a bit longer before checking out.

ALO: up to 30% discount

For the sporty wardrobe, we also take a look at ALO. This brand is loved for its beautiful leggings, sports bras, and comfortable sweaters that you can easily wear outside the gym. The Accolade sweater is, for example, one of those items that has been on many wishlists for a while. In previous promotions, I saw discounts around 30 percent. That would mean you save about €38 on an item priced at €127. Not bad for a bit of athleisure luxury.

Lululemon: up to 40% discount

Also Lululemon must not be missing from this list. Especially the Align leggings, sports tops, and comfortable basics are popular. The brand doesn't have huge discount promotions all year round, but during Black Friday, it's definitely worth keeping an eye on the We Made Too Much section and discounted items. My indication is between 20 and 40 percent on selected articles. For example, on an Align legging priced at €98, that could mean a saving of nearly €40.

Dyson: up to 30% discount

Has the Dyson Airwrap been on your wishlist for months? Or are you in need of a new vacuum cleaner? Then Black Friday might just be the moment to strike. Dyson is not the cheapest brand, so even a relatively small discount can make a big difference. I expect discounts of around 15 to 30 percent on selected models. For illustration: on a product priced at €449, a 20 percent discount gives you nearly €90 in savings. Keep an eye on the Airwrap, Supersonic, and vacuum cleaners.

JYSK: up to 60% discount

Anyone looking to give their interior a little makeover should definitely check out JYSK. From mattresses and bedding to furniture and home accessories: here you can grab quite a bit of advantage during discount promotions. In previous offers, I found discounts that went up to 60 percent on selected products. Especially mattresses and toppers are interesting to keep an eye on. A topper priced at €249 that is offered for €100 saves you €149, for example. Now that's a nice way to wake up.

Ninja CREAMi: up to 30% discount

The Ninja CREAMi has become indispensable in the kitchen of many foodie. Want to make your own ice cream, frozen yogurt, and protein-ice? With this device, it can all be done. Have you had your eye on it for a while but find the purchase price just a bit too high? Then Black Friday is a good time to compare prices. I'm counting on a possible discount of 20 to 30 percent. For a Ninja CREAMi Deluxe priced at €269.99, that would mean a saving of about €54 to €81. Extra reason to start gathering your favorite ice cream recipes.

Douglas: up to 30% discount

Beauty fans can also indulge during Black Friday. At Douglas you can find perfume, skincare, makeup, and hair products. Think of that one scent you've been wanting for a while, a luxury serum, or a new lipstick. I see discounts of around 20 to 30 percent coming, sometimes more on selected products. Especially perfume is interesting to keep an eye on. For example, a fragrance priced at €150 with a 30 percent discount suddenly costs €105. A nice moment to treat yourself or to stock up on some Christmas gifts.

Loavies: up to 30% discount

A new outfit for the holidays or just some nice additions to your wardrobe? At Loavies you can probably score some nice deals during Black Friday. Think of dresses, blouses, jackets, and partywear. We expect discounts between 15 and 30 percent on selected items. On a dress priced at €50, that means a saving of €7.50 to €15. Not the biggest saving, but every little bit helps, of course.

de Bijenkorf: up to 30% discount

For those who like to shop for more luxurious brands, the Black Friday period at the Beehive is interesting. From designer accessories and clothing to beauty and home: there is plenty to add to your wishlist. We expect discounts of around 15 to 30 percent on selected articles. Especially if you have your eye on a more expensive item, that can lead to significant savings. For example, think of a Dyson Airwrap priced at €449 that comes down to around €349 with a 22 percent discount. A nice amount to keep in your pocket.

Wehkamp: up to 40% discount

Last but not least: Wehkamp. Often sounds like a somewhat dull website, but you can be surprised at how many nice brands they actually sell. From fashion and shoes to home accessories and electronics, you can find quite a lot there. During Black Friday, I expect discounts of around 20 to 40 percent on selected articles. Especially if you're looking for a new winter coat, shoes, or something for your interior, it's smart to keep an eye on the offers. For a coat priced at €150, a 30 percent discount can save you €45, for example.

My Black Friday tips

Before you enthusiastically throw everything into your shopping cart, I have a few tips for you. Because although Black Friday is known for significant discounts, not every offer is automatically a good deal.

• Make a wishlist in advance. This way you know exactly which products you're looking for and you prevent buying all sorts of things you don't actually need.
• Compare prices. A crossed-out price doesn't always mean you have the best deal. So also check what the product costs at other stores.
• Check the price history. Some products have actually become more expensive in the weeks leading up to Black Friday. A handy price comparison tool can help you see if the discount is really interesting.
• Don't always wait until Friday. Many brands start their Black Friday promotions earlier or offer early access. Sometimes popular sizes, colors, and models are already sold out before Black Friday officially begins.

My tip? Especially keep an eye on the more expensive purchases. A few euros off a T-shirt is nice, but saving €100 on a Dyson or a good mattress feels just a bit different. Happy shopping!