Shopping

Affordable dupes for designer items

Buying a designer bag without the designer price tag? We select the best dupes for well-known brands like Chanel, Celine, Polène, and Gucci, so you can have the same look without emptying your entire savings. From the shape to the material: we compare the dupe with the original, so you know exactly what to expect before you click “order”.

Shopping finds from well-known chains

From Uniqlo and Mango to Zara, HEMA, and Kwantum: we test and discuss the products that are worth trying, from clothing to home accessories. This way, you know exactly which item is worth it and which purchase you can skip, even before you step into the store.

Viral items you see everywhere now

Some products suddenly circulate everywhere on social media. We find out which viral items are actually good and keep an eye on which trends you might want to wait on, so you don't get swept up in every trend for no reason.

Shopping for every season and occasion

From a complete autumn outfit to back-to-office looks, and from the perfect sunglasses to shoes like Crocs, loafers, and special Nike models: we create shopping guides for every moment. Also, gift inspiration, such as gifts for Father's Day, and summer essentials for a heatwave come by here, so you know what you need for every season and occasion.

Smart shopping: what to look out for?

Not every deal is as good as it seems. That's why we also share practical tips for smart shopping: how to recognize a good dupe, when a discount is truly worth it, and at which times of the year you score the best deals? This way, you shop more consciously without it costing you extra time.

Looking for more fashion style than just shopping? Check out our Trends-page for the latest fashion trends, or our Celebs-page for the outfits of well-known faces. Go back to the overview of Fashion for all our fashion content.