Perfume

Looking for your new signature scent, or just curious about which perfume is popular right now? At Perfume, we curate the fragrances worth trying, from affordable dupes to niche perfumes you may not have known about. This way, you'll always find a scent that fits the moment (and your wallet), whether you're shopping for yourself or looking for a gift.

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Affordable perfume dupes for luxury scents

Wearing a luxury scent without the luxury price tag? We compare well-known, expensive perfumes with affordable alternatives, so you know which dupe is really close and which ones you should skip. This way, you save a lot without anyone noticing the difference.

The right scent for every moment and every season

Not every scent fits every season. We share which perfumes are perfect for summer and help you with gift ideas for those who don't know which scent to choose.

Your scent based on your zodiac sign

Curious about which perfume matches your zodiac sign? We link fragrance profiles to zodiac signs, so you can discover in a fun way which direction you haven't tried yet.

Niche perfumes and celebrity scents

From niche perfume brands that not everyone knows to the scents behind well-known names like Kylie Jenner and Rare Beauty: we find out what makes these perfumes special and whether they are worth their price. We also highlight the people behind notable brands, such as the founder of Skins Cosmetics, so you can learn more about the story behind the bottle.

Perfume for him, trends, and the psychology of scent

Men's perfumes are also well represented, with our favorite recommendations for him, from fresh and light to warm and spicy. Additionally, we follow emerging trends, such as the popularity of a fresh “clean laundry” scent, and dive into how sustainable certain perfumes actually are. Curious about how scent can influence your perception of someone? We also discuss that psychology of scent, so you understand why a particular fragrance immediately reminds you of something.

Looking for more beauty inspiration? Check out our Skincare-page for skincare, or our Make Up-page for more makeup tips. Curious about our personal favorites? Also, take a look at our Beauty Obsessions-page, or go back to the overview of Beauty for all our beauty content.